Hype or reality Health and wellness Essay Example | Topics and Well Written Essays - 2500 words

Hype or reality Health and wellness - Essay Example). The fact that competition has increased, is not only because of the desires of businesses to grow outsized and better but also because of the ever growing unique needs and wants of consumers. These unique needs are a result of high level of awareness amongst consumers, which in turn is because of immense media proliferation, through internet, well-disposed networking sites, television, radio, print media, telephones etc (Top Ten Trends for Healthcare & Wellness in 2012 HealthFlock). An aware consumer comprehends his needs better, identifies what is his requirement, and groceryers or on large businesses, face the challenge to get into that consumers mind identify his needs and come up with such a combination of mathematical products and services as to satisfy that particular segment of large target market and sustain their aggressive approach towards understanding consumer needs (Top Ten Trends for Healthcare & Wellness in 2012 HealthFlock). ... ellness is unlike in a way that it almost created a new canvas for itself to inflate in the persistence that was a part of cosmetic beauty and medicine industry yet very different because of the conjugation of ideas being brought together to generate the need in the minds of consumers (Market Trends Project More Growth for Wellness sedulousness Company News Wellsource). This was not an easy task to generate a need for a product or service which has many indirect competitors coming from several other fields of life and business, similarly that the product offered was not a commodity but a luxury availed by the elites of societies, who had reserves of untrammelled disposable income available to them all the time. A swift transition can strengthen the base of industry. transformation of health and wellness services to be perceived as an essential commodity for personal care, from the boldness time concept of it being a luxury item made for the entertai nment of elitist classes of societies. Before woful on a few fact and figures related to industry, one must not forget to raise about the logic of The Wellness Guru, Paul Zane Pilzer, in his book The Next Trillion claims that more than half(a) of the US population is unhealthy and overweight because of the health and wellness industry and the exponential growth in food industry (The Wellness Revolution). According to Paul Zane Pilzers The Wellness Revolution $1.5 trillion of the US scrimping today is emerging from the wellness sector of the nation (The Wellness Revolution), while the Guru also extrapolates these figures to generate an estimated inwardness of $1 trillion additional to be invested in the sector by the end of year 2010, with the motivating of ensuring a healthier, prettier and long lasting fresh