Consumer Behaviour Essay Example | Topics and Well Written Essays - 3000 words - 3

Consumer Behaviour - Essay Examples the organisation has further divided them into categories come with animals, vegetarianism, animals used for clothing, animal testing, and animals used for entertainment. Their print ads is composed of famous Hollywood stars that are vocal and commit members of the organisation such as Alicia Silverstone, Pamela Anderson, Eva Mendez, Sophie Monk and many others. The print ad used is for the vegetarianism category by Cloris Leachman wearing a gown of violet and green cabbage (www.peta.org 2009). The vegetarianism category is chosen based on several empirical studies included in the essay that was able to establish that health issues and environmental concerns call for consumer behaviour and are important factors for British consumers.A arena determined the factors that affect the behaviour of vegetarians by conducting an online survey to respondents located in the United Sates, Canada and United Kingdom. The results showed that majority of the r espondents are committed to environmental issues, season some for dietary and health reasons. There are also a few who intends to lose fish (Fox and Ward 2008).Studies showed that consumers have low consumption of mrust, even those produced in a responsible way. By conducting the study they were able to determine the relationship between consumer behaviour and personal value. The study specifically determined that consumers who eat or consume less meat or none at all demonstrated values such as controlled, not risk takers, reflective, and value a good conscience. The study found go forth that values affects and influences consumer behaviour although the universality of the result is still weak and questionable. Lastly, the study determined that consumers who value reek the most are less concerned with security and safety and they have an open mind on their food options (de Boer, Hoogland, and Boersema 2007).A study also evaluated the effect or appeal of nutritional values added in food products on consumer behaviour.